Among the Ice Cubes, General Electric Refrigerator Advertisement, 1931 This historical advertisement, titled "Among the Ice Cubes," was created by General Electric (GE) in 1931. The ad marked a significant milestone in marketing history as it introduced a revolutionary product - the electric refrigerator. The advertisement aimed to highlight the convenience and luxury that the new refrigerator offered compared to traditional iceboxes. The ad's narrative revolved around the idea of leisurely living, with its key visual being a woman serving ice cubes effortlessly from her GE refrigerator, symbolizing the modernity and efficiency brought about by this innovation in home appliances.
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